We transform Food, Health & Nutrition trends into actionable brand opportunities and product concepts

Food & Health Trends & Insights • Concept ideation • Nutrition Trends Safari • Opportunity Mapping • Product Development & Brand guidelines • Food & Health Trends & Insights • Concept ideation • Nutrition Trends Safari • Opportunity Mapping • Product Development & Brand guidelines • Food & Health Trends & Insights • Concept ideation • Nutrition Trends Safari • Opportunity Mapping • Product Development & Brand guidelines •

Kraut Food Studio is a boutique Food & Health Innovation Consultancy. We integrate our knowledge in the health and nutrition space with our more than 10 years expertise in F&B strategy & innovation.

We collaborate with B2B & B2C brands by helping them understand the trends and consumer behaviours shaping the market and apply them to create the next generation of healthy products concepts & Brand Positionings.

Ready to see the impact of combining nutrition expertise with forward-thinking innovation strategy?

Sport Nutrition

Healthy Snacking

Pregnant woman holding a bottle of OST Wellness prenatal supplements against a pink background.

Close-up of a hand holding a single cashew nut against a dark red background.

A white energy drink can with a blue cactus graphic, labeled '#ENERGYU' in red and black, placed on a stone surface outdoors.

A hand holding a black dropper with yellow oil, with a droplet falling from the tip.

Functional Drinks

Future ingredients

A glass of yogurt topped with granola and fresh berries, including raspberries and blueberries, on a wooden tray with some berries scattered around, and a potted plant in the background.

A young man with short hair and a beard in a wetsuit stands by a body of water, holding and about to lick a gel pack.

Gut & Brain Health

Woman’s Health

A bowl of Asian noodle soup with fresh herbs, sliced red chili peppers, and lime wedges on a dark textured surface.

Alternative proteins & Plant Based

Don’t trust your gut when it comes to Food Innovation

Success in food and health isn’t just about creativity or novelty — it’s about offering something that makes sense in the mind of the consumer. We cannot just copy a health trend in the market if we don’t know exactly what is the level of awareness of our target consumer around the problem our product is solving.

The biggest challenge?
Consumers are constantly exposed to information and are being educated — rightly or wrongly — by social media platforms.
That’s why your concept consumption ritual, the ingredients you choose, and the benefits you promise must align seamlessly with their beliefs and routines.

You can build your product on solid science — and you should — but at the end of the day, what matters most to the consumer is: Do I really need this to solve my problem? If yes, can I trust this brand? It’s easy to apply to my routine?

If you haven’t answered this questions yet…

Here is where our expertise as nutritionist, innovation strategists and branding experts makes real sense.

Check our Services!

Flat illustration of a breakfast scene with a hand stirring a bowl of yogurt with fruit, a cup of coffee, two slices of kiwi, banana slices in the yogurt, nuts, and handwritten notes, all on a yellow background with Spanish text.

Opportunity Mapping

Product Ideation & Strategy

Illustration of upcycling foods with items like canned shrimp, an orange, orange juice, soap, and orange slices in a bowl, emphasizing sustainability and reuse of food products.

Brand Guidelines & Nutrition-lead messages

Some of our projects…

Soyland - Tofu

How can a tofu brand expand its portfolio and rejuvenate the brand?
Inspiration & trends | Consumer interviews | Local Benchmark | Portafolio ideation | Re-branding
Coca Cola - Nutrition

How to play in the healthy beverage space with new concepts?
Trends mapping | Consumer insights analysis | Innovation Territories | Concepts Ideation
Mahou San Miguel

How to ideate a new portafolio of beverages for the Spanish market?
On site Market Research | Innovation territories detection | Co-creation workshop | Ideas Clustering | Concept & Mockups ideation
Mizu Collagen

How to be competitive in the collagen category?
Benchmark & Inspiration | Consumer segmentation | Consumer interviews | Strategic recommendations for communication and product positioning
Vero Amore - Superfoods

How to Position a new health forward product and organize the brand portfolio?
Concept Validation | Qualitative interviews | New Packtalk | Portafolio Architecture | Web copywritting
La Vendita - Aloe Vera

How to take advantage of Aloe Vera’s health properties to create a new line of gut health supplements?
Market Research | Concepts Ideation | R&D guidelines | Brand naming and Nutrition led positioning | Key messages & Product rituals
Beliv- RTD Coffee

How to expand a RTD Coffee from US brand to new markets?
Market Research | Experts interview | Strategic Recommendations
Calvo - Expert in Tuna

How to play in new categories as tuna experts?
Trends & insights presentation | Co-creation workshop | Innovation pipeline
Huegli - Flavours trends

What are the next flavours trends for UK salty snacks?
Trends & Insights | Consumer Segmentation | Flavours detection | Mockup for flavour application
Nutrition from Water (NXW)

How to position a new alternative protein ingredient globally?
Benchmark | Brand Positioning Pillars | Key messages | Hero concepts for applications

Read Some of our Public Case Studies

Stay Up to date with What’s Next in Food & Nutrition

Get inspired with Julia Varela Tarancón while keep your team clear, aligned and future-ready.

Nutrition + Food Safari UK with Gavin Rothwell

Inspirational Talks & Customised reports

Get more information

Trends to Action Workshop

What our clients say about us

"Kraut ran a clear and collaborative process, and they brought great insights on how to adapt a US brand for the UK & German markets. Super creative and genuinely dedicated throughout, their ideas helped shape our approach"

Juan Castillo - Commercial Heaad Europe & Africa at Beliv
"Working with Kraut Food Studio has been a great experience. Their commitment and professionalism are evident from day one, as well as the warmth and closeness with which they support the entire process. They bring an innovative, highly thoughtful approach that opens new perspectives. They offer an authentic collaboration that transforms the way challenges are approached."

Iciar Muñoz - Co-Fundadora de La Vendita
“Working with Kraut Food Studio was a before-and-after moment in the professionalization of our company. They brought us clarity, focus, and a completely renewed mindset. Their guidance created a real and very positive transformation.”

Denis Cattaneo & Natalia Casella - Founders Soyland
"I have worked with Julia quite a few times in the past few years and she is just wonderful. First, I know no one else with her knowledge (and passion) on food trends. Second, she is thorough, precise, delivers on time, and just a joy to work with"

Dr. Francesca Zampollo - Food Design expert